The second category is the integrated cloud SMS manufacturers, whose SMS business is more Most of them are used as a scene extension and ecological Special Database improvement. The first category is mainly single SMS scene manufacturers such as Montnets, Dahan Three Links, Chuanglan 253 and Yunpian, and the second category is integrated public clouds such as Alibaba Cloud, Tencent Cloud, Qiniu Cloud, Huawei Cloud, Baidu Cloud and Kingsoft Cloud manufacturer. 2.2 Profit Model The profit of domestic enterprise short message service Special Database manufacturers mainly comes from two points: the operator's remuneration (rebate) and the difference between purchase and sales.
Operator remuneration (rebate): mainly refers to the contract between the B-end customer and the operator, using the agent platform to send SMS messages, and Special Database getting a certain percentage of the operator's remuneration according to the sending amount; Price difference between purchases and sales: Bulk purchase SMS messages from operators and resell them to downstream enterprise customers. The above picture shows the industry chain of enterprise SMS manufacturers. It can be seen that Special Database operators have strong dominance over downstream enterprises, and the most critical element of competition among third-party SMS manufacturers is whether they can master high-quality and cheap operator resources.
Investigation of SMS customer selection factors According to a public survey data from Saiyou, the two most important factors for B-end customers to choose Special Database enterprise SMS manufacturers are SMS timeliness & delivery rate and security. These two points are also related to the current main purpose of enterprise SMS is the business verification code. Both identity verification and service login are closely related to the business data of B-end customers. At present, major short-term manufacturers in the industry officially claim that the delivery rate Special Database is generally above 95%, which can be reached within 5 seconds. 3. Comparison of competing products 3.1 Price comparison According to the classic 4P marketing.